Leon Brown

E: me@leonbrown.info

T: 07747 023 781

L: linkedin.com/in/leonbrownuk

A freelance content creator who specialises in topics surrounding the use of technology. From insights on advancements in technology and their sociopolitical influence, to e-learning courses and technical tutorials. Provide your projects with authoritative content that makes complicated concepts relatable, easier to understand and fun to learn.

Expertise

  • Website Content
  • Technical Authoring
  • eLearning
  • Magazines
  • Audio Scripts
  • Books

Portfolio Items

Project History

  • Future Publishing
  • Lloyds Banking Group
  • Bath Spa University
  • John Moore's University
  • NHS
  • The University of Manchester

Skillset

Writing16 years
Strong command of English language to provide persuasive and informative content across multiple formats. 
Website Content
Audio Scripts
Magazine Articles
Books
White Papers
Instructional Design
eLearning
Tutorials
Technical Authoring
Infographics
SEO and Artificial Intelligence Optimisation16 years
A thorough technical knowledge of online content construction to increase accessibility for search engines and AI.
HTML5
Semantic HTML
Microdata
Structured Data
Information Architecture
Content Optimisation
Creativity16 years
Ability to apply technical insights that reveal unique perspectives to increase the appeal of content.
SEO
Semantic HTML
Microdata
Structured Data
Schema Markup
Research16 years
Knowledge of research techniques to acquire the facts and figures needed to create informative and authoritative content.  
Desk Research
Field Research
Primary Sources
Secondary Sources
Data Analysis15 years
Strong knowledge of mathematical techniques for working with and making sense of data to support content narratives.
Statistics
Charts
Visualisation
Split Testing
Dashboards
Reports
Cleansing
Tracking
User Experience16 years
Ability to apply an understanding of human thinking and learning processes for creating understandable and persuasive content.
Content Presentation
Call to Action
Navigation
Pay-Per-Click
Content Management Systems7 years
Use of software systems to organise and create content.
WordPress
T4 Site Manager
Drupal
Keynote
iMovie
Microsoft Office

Experience

Content WritingFuture PublishingBathfutureplc.com

Commissioned to write tutorials and features for industry leading publications .Net and Web Designer magazines. Article topics included:

  • Programming tutorials.
  • Internet security.
  • Project management.
  • Employability.

Tutorials maximised efficiency to explain techniques in limited space.

Skills Used
Content Authoring
Technical Authoring
Tutorials
Magazines
Websites
Web DevelopmentLloyds Banking GroupLondonlloydsbankinggroup.com

Provided digital content resources to support the delivery of the organisation's graduate training programmes for new software developers. These included:

  • A series of presentations to demonstrate software development concepts.
  • Visual lesson tools to coordinate student engagement.
Skills Used
eLearning
Instructional Design
Technical Authoring
Miro Boards
e-LearningBath Spa UniversityBathbathspa.ac.uk

Provided learning materials to support the university's web development bootcamp programme. Materials included:

  • Visual presentations to demonstrate technical concepts used in web development.
  • Exercises to practise the concepts demonstrated in the visual presentations.
Skills Used
eLearning
Instructional Design
Web DevelopmentThe University of ManchesterManchestermanchester.ac.uk

Supported the university in using T4 Site Manager for the creation of new micro websites to promote awareness of their brand and academic activities. Information architecture was applied to increase accessibility for user engagement and search engine rankings.

Produced additional technical documentation to support software developers at the university so that they can extend the website content and functionality .

Skills Used
Documentation
content authoring
technical authoring
HTML5
Semantic HTML
Microdata
Information Architecture
T4 Site Manager
Web DevelopmentNHSVariousnhs.uk

Worked on several content and information projects for the NHS.

  • Authored training materials for a web accessibility course.
  • Developed a medical information website and content management for The Christie hospital.
  • Created data analysis tools for a clinical care reporting system supplied to the NHS.


Skills Used
Documentation
Content Authoring
Technical Authoring
HTML5
Semantic HTML
Microdata
Information Architecture
Data Analysis
Systems and ContentLiverpool John Moore's UniversityLiverpoolljmu.ac.uk

Delivered several information projects for the university.

  • Created marketing leaflets to promote several academic research programmes.
  • Created lecture presentations to teach students about software development.
  • Designed and developed reports and data tools for academic research.
Skills Used
Technical Authoring
Content Authoring
Data Analysis

Portfolio

Magazine Articlesleonbrown.info/l/4
Magazines
Tutorials

Some of the magazine articles written for Future Publishing's magazines that are now hosted on the Creative Bloq website. Article topics include:

  • Business and careers advice.
  • Technical programming tutorials.
Learning and Mentoringleonbrown.info/l/2
Instructional Design

A selection of content created to help people understand how to learn effectively. Projects involved the use of:

  • Audio scripts for video narration.
  • Instructional design for strategically combining written, visual and auditory content to increase recognition of concepts.
  • Tutorials for demonstration of techniques and concepts.
  • HTML5 for presentation of content and interactivity.
Bookletleonbrown.info/l/5
Explanation

An introduction to software programming concepts for beginners, written and presented in a format relatable to anyone without an academic background. Includes access to smartphone e-learning content accessible through QR code scanning.

Bookleonbrown.info/l/6
Books

An introduction to freelance software development. Primarily written for students and enthusiasts to use freelancing as a route into the software development profession, but also of use to existing industry workers who seek to transition into self employment.

Awards

undefined

Education

undefined

Interests

Main interests.
computer games
strategy games
astronomy
drawing
graphic design
martial arts